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Overview

With special emphasis on creative and media industries, our students develop their knowledge and skills in entrepreneurship and integrated marketing communications should they choose ABM. Students focus on the conceptualization, formulation, and commercialization of ideas into a profitable venture. Moreover, this track encourages students to be content creators, leveraging the facilities that are available to them at MINT High.

 

Focus:

  • Creative and media industries

  • Integrated marketing communications

  • Content creation

Specializations:

  • Entrepreneurship

  • IMAC (Marketing)

  • Music Business Management

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