“Marketing is no longer about the stuff you sell, but the stories you tell.”
This was a great takeaway from Jim Guzman, one of the three key speakers from the adobo class a: School of Creativity last November 28 at the MINT Playhouse. adobo publication is considered the “industry bible” of professional creatives here in the Philippines.
“My biggest takeaway from the convention is that Asia is getting really serious about having fun. Foreign game companies are looking for talent here. Local developers are sprouting, too. Big business and big careers are waiting to be pursued. It’s an exciting time for our students who want to cross the line between game player and game creator.”